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Why Is HubSpot The Best CRM For SMBs?

Anyone in the marketing world knows what HubSpot is. It has become a household name in marketing circles, popular for its innovative tools and solutions that revolutionize customer engagement. From boardrooms to digital strategy meetings, its influence is felt worldwide.

With a focus on empowering marketers, HubSpot provides intuitive CRM software and automation tools to drive personalized experiences and enhance conversion rates. Beyond its products, HubSpot offers valuable educational resources, making it a trusted advisor for marketers seeking success and growth.

There’s a growing stereotype about HubSpot, however, with it being exclusively tailored for big corporations and established brands, but the reality is quite the opposite. While it's true that HubSpot has garnered a significant presence among larger enterprises, its accessibility and effectiveness extend seamlessly to small and medium-sized businesses (SMBs) as well.

person using hubspot

Recent data from Datanyze, as of August 22, 2023, highlights HubSpot's broad appeal in the market. Holding a remarkable 37% share of the marketing automation sector, HubSpot's popularity continues to soar. In just a year, from January 26, 2022, to August 22, 2023, its market share surged by nearly 6%, from 31.61% to 37.32%. This significant growth reflects HubSpot's ability to meet the varied needs of businesses, irrespective of their size or industry.

Before delving into why HubSpot stands out as the best CRM platform, let's take a moment to explore its humble beginnings.

How Did HubSpot Start?

HubSpot's journey began in 2006 when Brian Halligan and Dharmesh Shah, two MIT graduates, joined forces to revolutionize the way businesses approach marketing. Frustrated by traditional, interruptive advertising methods, they envisioned a new approach centered around attracting and engaging customers through valuable content and personalized interactions—a concept known as inbound marketing.

hubspot co founders
Brian Halligan & Dharmesh Shah - Co-founders of HubSpot | Photo from HubSpot

Drawing inspiration from their experiences and insights, Halligan and Shah founded HubSpot with a mission to help businesses grow better by transforming the way they attract, engage, and delight customers. They developed an all-in-one marketing platform that integrated various tools and strategies, empowering businesses to create meaningful connections with their audience and drive sustainable growth.

HubSpot's commitment to innovation, customer-centricity, and inbound methodology quickly gained traction, attracting a loyal following of marketers, entrepreneurs, and businesses eager to embrace this transformative approach. Over the years, HubSpot expanded its offerings beyond marketing to encompass sales, customer service, and CRM, becoming a comprehensive platform for businesses seeking to thrive in the digital age.

Today, HubSpot's impact extends far beyond its humble beginnings, with a global presence, a diverse range of products and solutions, and a relentless dedication to empowering businesses of all sizes to succeed in a rapidly evolving landscape.

brands that use hubspot

Some of the world's most recognizable and successful brands trust HubSpot to power their marketing, sales, and customer service efforts. From tech giants like Spotify and Atlassian to renowned companies such as Subaru and Trello, HubSpot's versatility and effectiveness appeal to a diverse range of industries and sectors. With its intuitive interface, robust features, and commitment to innovation, HubSpot enables these brands to attract, engage, and delight their customers with personalized experiences. Its seamless integration with other business tools and platforms further enhances efficiency and collaboration, making it the preferred choice for brands seeking to drive growth and achieve sustainable success in today's competitive landscape.

Why Should SMBs Choose HubSpot CRM Software?

All-in-One Solution

HubSpot stands out for its provision of a comprehensive suite of tools, encompassing CRM, marketing, sales, and customer service, all seamlessly integrated into a single platform. This consolidation offers a myriad of benefits for SMBs, notably streamlining workflows, saving valuable time, and fostering enhanced collaboration among team members. By having all essential business functions centralized within HubSpot, SMBs can enjoy increased efficiency and convenience, sparing them the hassle of managing multiple disparate systems.

User-Friendly Interface

One of HubSpot's key strengths lies in its intuitive interface and user-friendly design, catering perfectly to the needs of SMBs. This accessibility ensures swift adoption and empowers teams to leverage HubSpot's features without requiring extensive training or technical expertise. With a straightforward interface, SMBs can swiftly navigate the platform, focusing their efforts on core business activities rather than grappling with complex software, ultimately boosting productivity and effectiveness.


HubSpot's flexible pricing plans cater to SMBs at every stage of their growth journey, offering scalability to accommodate evolving needs. Whether managing a burgeoning contact database, automating marketing initiatives, or tracking sales pipelines, HubSpot adapts alongside SMBs, providing the necessary flexibility for success. This scalability empowers SMBs to start small and scale up gradually, aligning with their growth trajectory without straining resources or budgets.

Automation and Personalization

HubSpot's automation capabilities are instrumental in helping SMBs streamline operations and deliver personalized experiences to their audience. By automating repetitive tasks such as email marketing, lead nurturing, and follow-up processes, SMBs can drive efficiency and consistency in their outreach efforts. Moreover, HubSpot's robust personalization features enable businesses to tailor interactions with customers, delivering relevant content and experiences at every touchpoint, thereby enhancing engagement and fostering lasting relationships.

Analytics and Insights

HubSpot's provision of powerful analytics and reporting tools equips SMBs with valuable insights into their marketing, sales, and customer service endeavors. From tracking website traffic and email engagement to monitoring sales performance and customer satisfaction, HubSpot offers a wealth of data-driven insights to inform strategic decision-making and drive continuous improvement. Armed with actionable analytics, SMBs can refine their strategies, optimize performance, and chart a path towards sustainable growth and success.


HubSpot emerges as the undisputed leader in the realm of CRM solutions for SMBs, outshining competitors on multiple fronts. Its comprehensive suite of tools, seamless integration across marketing, sales, and customer service, and intuitive interface offer unparalleled convenience and efficiency for SMBs. HubSpot's commitment to innovation, scalability, and user-friendliness further solidifies its position as the preferred choice for

SMBs seeking to streamline operations, drive growth, and cultivate meaningful relationships with their customers. With a proven track record of success and a global community of satisfied users, HubSpot continues to set the benchmark for CRM excellence, empowering SMBs to thrive in today's dynamic business landscape.

If you're interested in exploring additional software options for financial management, like Melio or Klaviyo, read these blogs. 

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