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  • Writer's pictureHolly Berrigan

5 Biggest Mistakes People Make When Building a Website

Updated: Feb 27

Building a website is akin to constructing a house. Just as you need the right foundation, materials, and design, in the digital realm, you need the right platform, technical SEO, and design cohesion. However, just like home construction, website development has its pitfalls. Below are the five biggest mistakes people often make when building a website and how to avoid them:

multiple gadgets with website builders on

1. Choosing the Wrong Platform for Building a Website

The platform you choose largely depends on the nature of your business. If you’re venturing into e-commerce, Shopify is tailor-made for selling products. For service-based businesses, WordPress offers incredible flexibility and powerful features. Meanwhile, specific industries might have dedicated platforms. For instance, a golf course might have a different ideal platform than a salon. Make sure to research the industry standard to ensure you’re on the right path.

2. Neglecting Technical SEO

Technical SEO is the backbone of your site's visibility. It ensures that search engines can crawl and index your site effectively. Overlooking aspects such as alt text for images, meta tags, and properly structured headers can adversely impact your site's ranking. Remember, it’s not just about having a website; it’s about ensuring your audience can find it.

3. Inconsistency in Tone and Visuals

Imagine visiting a house where every room has a radically different design. Confusing, right? Your website is no different. Before starting, have a clear vision of your brand, tone, and visuals. Every page should feel like it's part of a cohesive whole, not just a mishmash of ideas thrown together.

4. Inefficient Integrations

Your website should work seamlessly with all the tools and services essential for your business. Whether it's your email provider, fulfillment service, or any other third-party tool, ensure there's smooth integration. A broken or clunky integration can lead to lost sales, frustrated customers, and countless hours trying to troubleshoot issues.

5. Forgetting About Tracking

Launching your website without proper tracking tools, like Google Tag Manager and Google Analytics, is like driving blindfolded. You won't know where your traffic is coming from, what content resonates with your audience, or where potential customers drop off. Proper tracking gives you insights, helping you refine your strategies and grow your online presence.

laptop working on website tracking

Building a website is an investment, and like all investments, mistakes can be costly. By avoiding these common pitfalls, you can create a site that not only looks great but also performs exceptionally. If you have a website development project or need expert advice, don't hesitate to get in touch. We're here to guide you every step of the way.

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